JJ Keller is an existing XC customer who wants to migrate their Oracle hosted DNS to XC. Unfortunately, they have a large number of vanity domains and HTTP Redirects which Oracle allows to be configured in its DNS product. https://docs.oracle.com/en-us/iaas/Content/DNS/Tasks/httpredirect.htm documents the steps/offering. With XC, they'd need to create LBs and configure redirects inside the LB. Essentially, the customer just wants the ability to configure L7 Redirects independent of an LB.